2014 Day 73: Goodbye Target.

targetdogToday, Target acknowledged that they had indication of the data breach at the end of last year, but decided that additional action was not warranted. So, basically they received warning that the breach happened, could have stopped it, but chose not to.

During the holiday shopping season, which has to be the worst time for this sort of thing to happen, I found out about the Target data breach and I was affected. It was early on in the breach, when the banks were simply telling people to watch their account activities and not to be alarmed and that they did not need a new card until they had suspicious activity, but I just went ahead and closed my account immediately and requested a new card. Because of the time involved in waiting for the new card to be issued, I had to contact businesses that I had ongoing transactions with and I had to completely restructure my holiday plans. The inconvenience of those aspects of the situation, coupled with the way that the company handled, or attempted to hide the situation, cured me of any need to shop there, regardless of payment method, months ago. I think I was on to something 🙂

Dear Target,

I’m really intrigued by the possibilities of your upcoming Jason Wu Spring collection, due early next year. I don’t know if I want to have to elbow an ebay salesperson in the eye in order to get one though. Then again, who knows? This IS Jason Wu we’re talking about. I may be a little bloodthirsty by then.

-TJ

Dear Target,

Get with your web master/CIO/whoever and take the Missoni item links off of your page. Every time I go to check out what’s new at your store, I see some sort of display, I get half excited and click it and I get sold out indicators or some lovely error message. Well stop it. I’m making a mental note not to return to your site until mid-October, when you were originally scheduled to stop carrying the merchandise. Otherwise, it’s like Lucy, Charlie Brown and the football, and that never ends well.

Sincerely,

TJ

Remember my Dollar Store field trip in January?

Of course you do. I told you that Walmart was looking REALLY CLOSELY at the way that Dollar Tree and similar stores had revamped their image and was working on a similar concept, in light of the fact that Dollar store sales were exploding and Walmart sales, well, notsomuch. Well, today the first Walmart Express opened and Target will be opening four CityTarget stores in the next two years. Some analysts believe that Walmart and Target are too slow in their response to the shift, but it will be an interesting indicator of how the American shopper sees things.