I was looking for cheese for the hubs and me to snack on when this label peeped out at me on a black truffle butter. I should have known it was good when two different people stopped me on my way to the cashier to tell me how great it was. The cashier also told me that people LOVE it and put it on everything. It is SO GOOD. The great thing about it (other than the fact that it is all natural) is that I can put a tiny amount on different foods and the flavor is present and magnificent. So far I’ve had it on potatoes and seafood, but I’m sure I’ll be adding it to other things.